First impressions are made in a matter of seconds, seven to eight to be more precise. During this brief period, the body is gathering sensory information about the subject in question, the surrounding environment, and the objects it is immediately interacting with, and simultaneously processing it until a conscious opinion or decision is made.

Research has shown that simply touching an object, triggers an emotional response that can evoke a greater sense of ownership and raise the perceived monetary value. The positive haptic feedback can influence the buying decision even if haptics and performance are unrelated.

Hard Science, Soft Results

Since first impressions are so important, we developed Soform - a soft surface polypropylene compound that makes it possible to make your finished goods feel softer to the touch. Soform works well in office furniture and automotive surfaces that in addition to structure, need to provide positive haptic experience to the consumer.

Key Attributes:

  • Tunable strength & stiffness
  • Wide range of physical properties
  • Excellent cold temperature impact performance
  • Toughness
  • Good durability
  • Chemical resistance
  • Recyclability


If you are interested in purchasing Soform, please email or call 517-223-2000